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AI, Personalisation and Experiences: The New Pillars of Digital Tourism | Coral Hotels
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AI, Personalisation and Experiences: The New Pillars of Digital Tourism
June 16 2025
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AI, Personalisation and Experiences: The New Pillars of Digital Tourism
In a world where technology is transforming every aspect of our lives, tourism is evolving too. Artificial Intelligence (AI), hyper-personalisation and the search for authentic experiences are redefining the way we travel, plan and enjoy our destinations.
The age of the digital traveller is here—and with it, new expectations that go far beyond a comfortable room or a prime location.
🤖 AI: From Tool to Travel Assistant
AI is no longer just for tech giants. Today, algorithms are used across the tourism industry—from recommendation engines suggesting destinations and activities, to 24/7 chatbots and virtual assistants tailoring travel itineraries.
AI helps anticipate guest needs, analyse preferences, and offer truly relevant suggestions. It not only enhances guest satisfaction, but also optimises hotel operations and travel services.
🧬 Personalisation: The New Travel Standard
Gone are the days of "one-size-fits-all" vacations. Today’s travellers seek tailor-made experiences—from the perfect pillow to personalised dining options and excursions designed around their pace and interests.
Thanks to data analytics and AI, hotels and tourism providers can now offer genuine personalisation: from pre-arrival recommendations, to in-stay adjustments and post-departure engagement.
🌍 Experience: Still the Heart of Every Journey
One thing remains unchanged: the experience is the heart of every trip. In a digital world, what travellers value most is what can’t be replicated—emotions, discoveries, and connections with local culture and people.
Technology becomes truly meaningful only when it enhances these moments, not replaces them. That’s why more and more tourism brands embrace a hybrid model where digital solutions enhance human hospitality.
🌿 Purpose-Driven Tech: Sustainability & Efficiency
Digital transformation also enables a more sustainable approach to tourism. From smart energy control systems to platforms that promote responsible travel, technology plays a key role in reducing the environmental footprint of the industry.
🏨 Coral Hotels: Technology at the Service of Authentic Hospitality
At Coral Hotels, we believe technology is a tool to enrich the guest experience—not replace it. That’s why we integrate digital solutions that help us better understand our guests, adapt to their preferences, and deliver stays that are smooth, personalised and memorable.
Through systems like Green & Smart, we optimise resource use and reinforce our commitment to sustainability. At the same time, we personalise our services for all types of travellers: families, couples, nature lovers or those simply seeking peace and wellness.
Because the tourism of the future is not only more digital—it’s more conscious, more tailored and above all, more human.
🌐 Discover how Coral Hotels combines innovation with authenticity at every stay.
Visit coral-hotels.com
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In a world where technology is transforming every aspect of our lives, tourism is evolving too. Artificial Intelligence (AI), hyper-personalisation and the search for authentic experiences are redefining the way we travel, plan and enjoy our destinations.
The age of the digital traveller is here—and with it, new expectations that go far beyond a comfortable room or a prime location.
🤖 AI: From Tool to Travel Assistant
AI is no longer just for tech giants. Today, algorithms are used across the tourism industry—from recommendation engines suggesting destinations and activities, to 24/7 chatbots and virtual assistants tailoring travel itineraries.
AI helps anticipate guest needs, analyse preferences, and offer truly relevant suggestions. It not only enhances guest satisfaction, but also optimises hotel operations and travel services.
🧬 Personalisation: The New Travel Standard
Gone are the days of "one-size-fits-all" vacations. Today’s travellers seek tailor-made experiences—from the perfect pillow to personalised dining options and excursions designed around their pace and interests.
Thanks to data analytics and AI, hotels and tourism providers can now offer genuine personalisation: from pre-arrival recommendations, to in-stay adjustments and post-departure engagement.
🌍 Experience: Still the Heart of Every Journey
One thing remains unchanged: the experience is the heart of every trip. In a digital world, what travellers value most is what can’t be replicated—emotions, discoveries, and connections with local culture and people.
Technology becomes truly meaningful only when it enhances these moments, not replaces them. That’s why more and more tourism brands embrace a hybrid model where digital solutions enhance human hospitality.
🌿 Purpose-Driven Tech: Sustainability & Efficiency
Digital transformation also enables a more sustainable approach to tourism. From smart energy control systems to platforms that promote responsible travel, technology plays a key role in reducing the environmental footprint of the industry.
🏨 Coral Hotels: Technology at the Service of Authentic Hospitality
At Coral Hotels, we believe technology is a tool to enrich the guest experience—not replace it. That’s why we integrate digital solutions that help us better understand our guests, adapt to their preferences, and deliver stays that are smooth, personalised and memorable.
Through systems like Green & Smart, we optimise resource use and reinforce our commitment to sustainability. At the same time, we personalise our services for all types of travellers: families, couples, nature lovers or those simply seeking peace and wellness.
Because the tourism of the future is not only more digital—it’s more conscious, more tailored and above all, more human.
🌐 Discover how Coral Hotels combines innovation with authenticity at every stay.
Visit coral-hotels.com
